Brand Purpose

Everyone has things about them that make them “different” from everyone else. We pride ourselves on not fitting into any preconceived boxes or stereotypes, and embracing what makes us unique. Instead of trying to fit in, we excel at standing out, which is what being normal is to us. We provide an eccentric wide collection of items, from apparel and accessories, too home decor and styling services, for anyone and everyone who has ever felt like they didn’t belong. Regs and Normies is a dedicated to helping the regular and normal individuals embrace their regular and normal selves with no regrets. Everyone deserves a place where they feel “normal”, whatever they identify that to mean to them.

Brand Personality

our brand personality is EXCITEMENT. It conveys a carefree, spirited and youthful attitude. We want our audience to have experiences that are fun, engaging and provocative.

Brand Consistency

My goal is to be recognized as a strong competing brand in the fashion industry. I want to establish trust and loyalty, and display an authenticity rhetoric across the board. I want my audience to know that I care about what we’re delivering, we’re reliable, and that they have an image that they can relate too. 

Creative brief

It can be hard discovering where you fit in, based on society standards. Often times it is easier to assimilate and “fit in” with what is deemed normal, versus staying true to your authentic different self, without regard to how you’re perceived from others. In a world where we are constantly being shown that we’re not enough, at Regs and Normies, you ARE enough. Being your normal self is enough.

Regs and Normies is an e-commerce fashion apparel brand that is dedicated to providing unique and eccentric pieces to decorate ones body or home, all under one roof. We give comfortable, affordable, and bold products that create an emotional connection between our brand and our audience with expressive art, colors and fashion. Our products will evoke happiness and joy from those wearing the pieces or seeing the pieces, ultimately creating a good feeling.

The target market for our brand is Millennials and Generation Z, that are fun, expressive, and bold. They’re not afraid of colors or to be different. They love to stand out, and make statements, whether verbally or visually. They are always looking for the next exciting and cool statement piece to add to their collection for repeat wears.

At Regs and Normies, we value authenticity. We’re unique because we allow and encourage people to be themselves and allow their unique shine through. We embrace different, and are re-defining what it means to be normal to make everyone feel like they belong somewhere.